Our client is the leader in mobile workspaces, providing virtualization, networking and cloud services creating new ways to work better. Our client’s strategic vision was to grow the business at x% over the next Y years and the leadership team decided that this could be achieved by increasing efficacy of their marketing campaigns and lead-to-opportunity conversion rates by driving the right offer to the right people at the right time. They felt they needed a clean, consistent and connected channel partner and customer and prospect information to ensure there was a holistic view of existing customer relationships across product lines. This would empower the business teams to manage robust partner, customer and prospect information in a self-service manner. To solve this challenge, Vaco created a way to pull together data from source systems including Salesforce.com, Marketo/marketing automation platforms, and custom-built customer portal.